Planning open enrollment 2026? Get the hub, videos, and assistant live before the window opens.See the OE playbook
Pricing

Premium scope. Transparent price.

The complete, governed benefits experience: a branded microsite, a source-grounded AI assistant, and a full open-enrollment video campaign, built for employers with 250 to 5,000 employees. One predictable annual investment. No per-seat metering, no surprise overages.

Start hereStart small, no annual commitment
SHRM26 attendees: take 25% off your first year, including setup. Offer valid through July 31, 2026.Claim 25% off
Step one

Guide Review

$3,500one-time

We read your actual plans, map the gaps, and show you exactly what your people will be able to ask, before you commit to anything.

  • A full document audit of your benefits library
  • A live AI demo grounded in your own plan
  • A written recommendations report
Request a Guide Review
Start hereProve it

Pilot

$10,000+ $6,000 setup

A 60-day trial of a real, branded benefits experience your people can use, so you can see the impact before open enrollment.

  • An end-of-term review at day 60
  • For organizations with 250–5,000 employees
  • 5 videos to start, all 17 with the annual subscription
50% of the pilot fee credits to year one if you move forward within 45 days.
Start a Pilot
Annual planSetup billed once at onboarding
Most recommended
Core
$25,000/ yr
+ $6,000 one-time setup

Everything you need to retire the PDF guide and run a great open enrollment, every year.

  • Branded benefits microsite
  • Source-grounded AI assistant
  • Annual open-enrollment refresh
  • Educational video campaign for OE
  • 17 videos, customized to your benefits
  • Access to analytics
  • Onboarding education
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Enterprise
Let’s talk
Custom scope & security review

For multi-population, multi-site organizations that need benefits communication governed at scale. See the enterprise overview.

  • Everything in Core, plus
  • Multiple populations, sites, and brands
  • SSO / SCIM provisioning
  • BAA and advanced security review
  • Dedicated onboarding and a named success lead
  • Custom integrations and priority support
Talk to sales
In every plan
Source-grounded answersAdmin oversightPlain-English contentMobile-first

Built for mid-market today. Enterprise security features (SSO, BAA, SOC 2 Type I) are rolling out. Ask us where we are, and we will tell you straight.

Pricing varies based on employee head count and benefits groups. SHRM26 attendees can lock in 25% off the first year (including setup) through July 31, 2026.

Questions

Pricing, answered plainly.

How is Tobie priced?
One predictable annual investment, published in the open: a $10,000 Pilot (a 60-day proof of value) and a $25,000 Core annual plan, each with a one-time $6,000 setup. Final pricing scales with your head count and number of benefits groups, and Enterprise is scoped for multi-population, multi-site organizations. You can start with a fixed-price Guide Review first, so there is no commitment until you have seen it work on your own plan.
Is there a discount right now?
Yes. If you met us at SHRM26, you can lock in 25% off your entire first year, including setup. The offer is valid through July 31, 2026. Claim it here.
What's a Guide Review?
A $3,500 fixed-price audit of your benefits documents. We read your plans, run a live AI demo grounded in your own materials, and hand you a written recommendations report. It is the lowest-risk way to see exactly what your people will be able to ask, and how accurately Tobie answers.
Does the pilot really credit toward year one?
Yes. If you move from a Pilot to an annual plan within 45 days, 50% of the pilot fee credits against your first-year cost. The pilot is designed to prove value, not to lock you in. If it is not a fit, you walk away with a real proof report either way.
How fast until we are live?
Most teams go live in weeks, not quarters. A Pilot stands up a branded microsite and the AI assistant inside the 60-day window, typically with a working experience in the first two to three weeks, in time for open enrollment.
Is our data secure?
Tobie is built on SOC 2-certified infrastructure, and we are actively pursuing SOC 2 Type I. Employee conversations stay confidential, and we can support your HIPAA obligations under a signed BAA. We will always tell you exactly where our certifications stand today. No security theater.
Can you handle multiple employee populations?
Yes. Core supports distinct content for different groups, and we can scope multi-population, multi-site organizations, including separate plan sets, eligibility rules, and branding per group, with SSO/SCIM to keep it all in sync. Ask us about your environment.
Get started

Bring the human back to HR.

Start with a Guide Review. We read your plans, map the gaps, and quote the exact scope, so the yes or no is easy.

Request a Guide Review Email sales@tobie.team
Request a Guide Review