Open enrollment opens Nov 4. Get your team ready with a guided rollout.Plan your season

Pricing

Transparent pricing. No enterprise runaround.

Agency-level scope at SaaS pricing, built for employers with 250 to 5,000 employees. Most land around $2.50 per employee per month.

Start hereFixed-price on-ramps, no annual commitment

Step one

Guide Review

$3,500one-time

We read your actual plans, map the gaps, and show you exactly what your people will be able to ask, before you commit to anything.

A full document audit of your benefits library
A live AI demo grounded in your own plan
A written recommendations report

Request a Guide Review

Most popularProve it

Benefits Experience Pilot

$10,000/ 60 days

A real, branded benefits experience your people can use, stood up in weeks, so you can see the impact before open enrollment.

A branded benefits microsite
The source-grounded AI assistant, live
Plain-English content assets
A measured proof report at day 60

Half the pilot fee credits to year one if you move forward within 45 days.

Start a Pilot

Annual plansSetup billed once at onboarding

Core

$30,000/ yr

+ one-time setup

Everything you need to retire the PDF guide and the repeat tickets.

Branded benefits microsite
Source-grounded AI assistant
HR admin oversight dashboard
Engagement and question analytics
One annual content refresh

Talk to sales

Recommended

Growth

$60,000/ yr

+ one-time setup

Built for teams who run a real open-enrollment season every year.

Everything in Core, plus
Full open-enrollment experience
Video walkthrough tools
Content review and approval workflow
Priority support during season

Talk to sales

Enterprise

Custom

tailored to your environment

For larger, multi-population organizations with security review needs.

Everything in Growth, plus
SSO / SCIM provisioning
Multi-population and multi-site
Integrations (HRIS, ticketing)
Security-review support

Contact sales

In every plan

Source-grounded answersAdmin oversightPlain-English contentMobile-first

Built for mid-market today. Enterprise security features (SSO, BAA, SOC 2 Type I) are rolling out. Ask us where we are, and we will tell you straight.

Questions

Pricing, answered plainly.

How is Tobie priced?

Annual plans are priced on the scope of your benefits experience and the size of your population. Most employers land around $2.50 per employee per month. You always start with a fixed-price on-ramp (a Guide Review or a Pilot), so there is no commitment until you have seen it work on your own plan.

What's a Guide Review?

A $3,500 fixed-price audit of your benefits documents. We read your plans, run a live AI demo grounded in your own materials, and hand you a written recommendations report. It is the lowest-risk way to see exactly what your people will be able to ask, and how accurately Tobie answers.

Does the pilot really credit toward year one?

Yes. If you move from a $10,000 Pilot to an annual plan within 45 days, half the pilot fee ($5,000) credits against your first-year cost. The pilot is designed to prove value, not to lock you in. If it is not a fit, you walk away with a real proof report either way.

How fast until we are live?

Most teams go live in weeks, not quarters. A Pilot stands up a branded microsite and the AI assistant inside the 60-day window, typically with a working experience in the first two to three weeks, in time for open enrollment.

Is our data secure?

Tobie is built on SOC 2-certified infrastructure, and we are actively pursuing SOC 2 Type I. Employee conversations stay confidential, and we can support your HIPAA obligations under a signed BAA. We will always tell you exactly where our certifications stand today. No security theater.

Can you handle multiple employee populations?

Yes. Growth supports distinct content for different groups, and our Enterprise plan is built for multi-population, multi-site organizations, including separate plan sets, eligibility rules, and branding per group, with SSO/SCIM to keep it all in sync.

Get started

Bring the human back to HR.

Start with a Guide Review. In a few weeks, your people get answers, and your team gets its time back.

First Steps Request a Guide Review