The right benefits message, to the right people.
Tobie Campaigns target the right message to the right audience, at the right time, through the channels available for your deployment, for the moments employees need to act on: open enrollment, onboarding, plan changes, and life events.
$2 per employee per month. No setup fee. See pricing
What a campaign can cover.
Each campaign is timed to a moment employees need to act on.
Open enrollment
Deadlines, required actions, and what changed, on schedule.
Onboarding
New-hire benefits, explained before questions pile up.
Plan changes
Mid-year updates, sent to the people they actually affect.
Life events
Qualifying events, met with the right next step.
Everyday education
Reminders about benefits people forget they have, spread across the year.
Audience targeting and multilingual delivery.
Campaigns can be scoped to the population they matter to, and delivered in the language variations your workforce needs.
Scoped to the right people
Send to everyone, or only to the segment a message is for, such as new hires or the employees on one plan.
In the languages your workforce reads
Employees see the version in their language when a translated one exists, and translations are written and approved per language. See Multilingual Workforces for details.
From the same approved source
Every version draws on the same approved source as the rest of the experience.
Messages sequenced around each deadline.
A campaign is only as good as its timing. Messages can be sequenced around the moment they support, not blasted all at once.
Ahead of the deadline
An early heads-up, so people have time to read and ask questions.
Right before it closes
A final reminder timed to the deadline itself, for anyone who has not acted yet.
Where reporting is enabled for your deployment, your team can see which campaigns reached people and where engagement is happening, so you can adjust the next one.
Questions about Campaigns.
What moments can a campaign cover?
Open enrollment, onboarding, plan changes, life events and everyday education, each timed to the moment employees need to act on.
Can a campaign go to just some employees?
Yes. Campaigns can be scoped to the population they matter to and delivered in the language variations your workforce needs, drawn from the same approved source as the rest of the experience.
How is timing handled?
Messages can be sequenced around the moment they support, such as an early heads-up ahead of a deadline and a final reminder right before it closes, rather than sent all at once.
Can we see what a campaign reached?
Where reporting is enabled for your deployment, your team can see which campaigns reached people and where engagement is happening, so you can adjust the next one.
Plan your next campaign with us.
Talk with us about your next open enrollment or launch, and we will map the campaign to it.