We're here to put the human back in HR.
Tobie builds the governed benefits communication experience HR teams have wanted for years: source-grounded, plain-English, and accountable.
Why we built
Tobie.
For years, we watched HR teams drown in the same benefits questions. "Is this covered?" asked a thousand different ways, every open enrollment, until the people meant to do the human work were buried in copy-and-paste.
So we built Tobie: a place where employees get instant, source-grounded answers drawn only from their own plan documents, and where HR finally gets its time back for the work that actually needs a person. Automate the busywork. Elevate the human work.
Four principles we won't bend.
Source-grounded, always
If it isn't in a document you approved, Tobie won't say it. Every answer is traceable.
You stay in control
HR sees everything and can step in anytime. The tool serves the team, never the reverse.
Plain English over jargon
Coinsurance and accumulators, translated into language a person can actually act on.
Built for the human work
We automate the busywork so your people can spend their time where it counts: on people.
Built to give your team its time back.
From one benefits guide, Tobie stands up a governed experience designed to handle the repeat questions, so your people get answers and your team gets its hours back.
These are the design targets we hold every rollout to and report on in your admin dashboard, not industry averages.
A small team, obsessed with one thing.
We're a focused group of builders from HR tech, AI, and design. Small enough to care about every answer Tobie gives, and senior enough to ship it right. Together, our team brings a combined 30 years of shipping benefits content at scale.
Two offices, one mission.
Operated by Tobie, a US company building governed benefits communication for the people who run it.
Bring the human back to HR.
Start with a Guide Review. We read your plans and show you what a governed rollout looks like before you spend a dollar.