Less busywork. More of the work that matters.
Tobie handles the repeat benefits questions from your own approved guide, so your people get clear, cited answers and your team gets out of the copy-paste business.
Thousands of employees already get their benefits answers through Tobie hubs. Behind every rollout is a founding team that has spent 30 combined years shipping benefits at scale.
Benefits season shouldn't mean drowning in the same questions.
Your team didn't get into HR to copy-paste plan PDFs at midnight. Yet every fall the same questions flood back in, and your broker can't be everywhere at once.
Repeat tickets, on repeat
“Is this covered?” “What's my deductible?” The same answers, retyped hundreds of times, pulling your team away from the work that needs a person.
Open-enrollment overload
A few intense weeks decide a year of coverage. Confused employees, rushed decisions, and an inbox that never empties.
Brokers stretched thin
Your agency can't be on call for 2,000 people. Personalized guidance gets rationed, and the questions still land back on HR.
The whole solution, in a quarter of the time.
One engagement hands you the whole thing: hub, assistant, videos, and campaign, governed end to end with SOC 2-aligned controls, stood up in about a quarter of the time a traditional communications project takes. Your admin portal keeps you in the loop, real people answer support inside 24 hours, and your legal team gets proper review tools for a fast sign-off. We carry the rollout. Your team doesn't.
Works in Slack today via custom connections, with our Slack app-marketplace listing in progress.
Every part, broken down.
A branded benefits hub, a source-grounded assistant, and an HR dashboard with full oversight. Here is exactly what your people and your team get.
The benefits hub, on every screen.
A branded home your people actually open: the feed, the assistant, and open enrollment in one place.

- Branded to your companyYour logo, your colors, your voice. It reads as your benefits hub, not a third-party tool.
- A source-grounded feedNews, videos, and reminders drawn from your approved plan materials. Nothing invented.
- Open-enrollment countdownA live deadline and one-tap “Start enrollment,” so nobody misses the window.
- One-tap quick actionsID cards, find a doctor, reach a human. The things people actually need sit up front.
- Ask Tobie, anywhereThe assistant is one tap away from every screen, ready to answer in plain English.
Answers they trust, with the receipts.
Tobie answers from your documents in plain language, cites where each answer comes from, and hands off to a person when it should.

- Plain-English answersCoverage, costs, and enrollment explained the way a person would explain them, without the jargon.
- Suggested questionsThe real things people ask, surfaced up front so they know where to start.
- Escalate to a humanWhen a question needs a person, Tobie routes it to your team instead of guessing.
- Always cites the sourceEvery answer points back to the plan document it came from. No hallucinations.
Full oversight, in one dashboard.
See completion, engagement, and exactly what your people are asking, then fix the gaps before they become tickets.

- Completion & engagementLive enrollment completion and feed engagement, tracked week over week.
- What people ask TobieQuestion volume and self-serve rate, so you know how much resolves without your team.
- Open-enrollment progressCompleted, started, and not-started counts, with one-tap reminders.
- Top-performing contentWhich posts land, so you double down on what your people actually read.
Four principles that don't bend.
Tobie pairs a branded benefits microsite with a source-grounded AI assistant and plain-language content. Everything it says to your people runs through these four commitments.
Mobile-first
Your people get answers where they already are: on their phone, in seconds, with no portal logins or PDFs to hunt through.
Source-grounded
Every answer is drawn from, and cites, your actual plan documents. If the guide does not cover it, Tobie says so instead of guessing.
Plain English
Coinsurance, accumulators, EOBs, all translated into language a person can act on, not insurance jargon.
Hands off cleanly
When a question needs a human, Tobie routes it to the right person with full context. No dead ends, no dropped threads.
You stay in control. Always.
Tobie never freelances. Every response is grounded in documents you approve, your team sees exactly what's being said, and a person can step in at any time.
Every answer cites your plan documents
If it's not in a source you've approved, Tobie won't say it. Full traceability on every response.
Admin oversight dashboard
Review trending questions, flag gaps, and update guidance in one place. You see what your people are really asking.
Private & compliant by design
Employee conversations stay confidential. SOC 2-aligned controls and data handling built for HR.
Coverage is more than a medical card.
Tobie helps your people understand and use everything you offer them: physical, mental, career, and financial. The parts of the package most employees never open.
Physical
Medical, preventive care & everyday health
Mental
Therapy, EAP & emotional support
Career
Learning, growth & development perks
Financial
HSA/FSA, 401(k) & financial wellness
The targets we sign up for.
Not industry averages. The numbers we design every rollout to hit, and report on in your admin dashboard.
Transparent pricing. No surprises.
Every engagement starts with a Guide Review: we read your plans, map the gaps, and show you exactly what your people will be able to ask. No black-box quotes.
Ready to retire the PDF guide?
Start with a Guide Review. Send the guide you already have, and in a few weeks your people are getting cited answers from it.
Every enrollment you run through Tobie helps restore a forest. 2% of our revenue funds verified forest restoration, every month.
Read our oathLet’s have a simple conversation.
No demo gauntlet, no pressure. Reach out on LinkedIn, or just email us.




