From onboarding to open enrollment, one place to educate and support your team.
Tobie is a branded benefits app that includes:
- Source-grounded assistant
- Short videos
- Benefits feed
- Plan finder
- Open enrollment guidance by SMS, email, Slack, and the app
- Available in 12 languages
Built from the plan documents you already approve, for the generation coming in and the one heading out, so fewer questions land on your desk.
$2 per employee per month.No setup fee. See pricing
A benefits home your team actually opens.
Tobie turns the benefits information you already approve into a branded experience your team opens all year: a source-grounded assistant, short videos, a clear feed, and open-enrollment guidance, with an HR dashboard behind it all.
Who Tobie is for.
Whether you run benefits for one company or a book of clients, Tobie meets employees where they are.
The hub, on the floorEmployers
Clarity for your team. Hours back for HR.
For employers
Hub home, on the client’s tabletBrokers
The year-round deliverable your book has been missing.
For brokers
The HR console, every populationEnterprise
Every population, location, and language. One governed experience.
For enterpriseOne source. Four surfaces.
Everything employees see is built from the documents HR approves, so the assistant, the feed, the videos and enrollment guidance all say the same thing.
- Ask Tobie
Answers cite the approved document they came from, and hand off to a person when it does not cover the question.
See how Ask Tobie works - Watch
Short videos in your brand, for the parts people read five times.
Talk with us about the films - Feed
Deadlines, changes and reminders, in a feed HR approves, all year.
See the Feed - Enroll
A countdown, a checklist, and a clean handoff into your enrollment system.
See open enrollment
HR stays in control.
Tobie only says what you approve. Your team decides the sources, sees what people are asking, and updates guidance in one place. One source of truth, all year, and a person when the documents do not cover a question.
You approve the sources
Everything Tobie shares is built from the benefits information you provide and sign off on.
See what people ask
Common questions surface where the gaps are, so you can fix them before they become tickets.
Update in one place
Change guidance once and it flows to the assistant, the feed, and the videos.
Works with what you have
Tobie is the employee-facing layer for benefits. It complements the HR, enrollment, payroll, carrier, and broker systems you already run, and does not replace them.
Tobie is not a claims, eligibility, or enrollment system. It helps your team understand and use the benefits those systems administer.
Security your team can verify
We are happy to walk your security team through how your data is handled. The short version is the posture card on this page; the long version is the security page.
Anywhere your team is
The mobile-friendly experience works in any browser today. Tobie for iPhone and Android is coming soon, so people can keep their benefits in their pocket.
- SOC 2-certified infrastructure
- SOC 2 Type I in progress
- Encrypted in transit and at rest
- HIPAA and BAA questions scoped per customer
- US-hosted
Health mentions in Ask Tobie are generalized before storage, and health disclosures in feed comments are blocked rather than stored.
Review our security posture
Take something with you.
The open enrollment communication checklist
A free, fillable PDF: eighteen actions for a calm season your team actually engages with. No form before the download.
Get the checklistScore your open enrollment communication
Nine questions, about two minutes, and the two or three areas to fix before your window opens.
Take the scoreSend us your benefits guide
We read it before we talk, and show you the three things employees will get wrong reading it, and what Tobie would show instead.
Send your guideSee Tobie with your own benefits guide.
Tell us about your team and your next open enrollment, and we will show you what Tobie could look like for your employees.