Planning open enrollment 2026? Get the hub, videos, and assistant live before the window opens.See the OE playbook

Less busywork. More of the work that matters.

Tobie handles the repeat benefits questions from your own approved guide, so your people get clear, cited answers and your team gets out of the copy-paste business.

The complete benefits experience, in one platform.
Branded micrositeSource-grounded AIPlain-English content & videoHR admin oversight

Built by benefits people

Thousands of employees already get their benefits answers through Tobie hubs. Behind every rollout is a founding team that has spent 30 combined years shipping benefits at scale.

30 yrs
combined benefits experience
24 hrs
to a reply from a real person

The reality today

Benefits season shouldn't mean drowning in the same questions.

Your team didn't get into HR to copy-paste plan PDFs at midnight. Yet every fall the same questions flood back in, and your broker can't be everywhere at once.

01

Repeat tickets, on repeat

“Is this covered?” “What's my deductible?” The same answers, retyped hundreds of times, pulling your team away from the work that needs a person.

63% of HR tickets are benefits FAQs
02

Open-enrollment overload

A few intense weeks decide a year of coverage. Confused employees, rushed decisions, and an inbox that never empties.

5 wks of crunch, every single year
03

Brokers stretched thin

Your agency can't be on call for 2,000 people. Personalized guidance gets rationed, and the questions still land back on HR.

1 : 800 typical advisor-to-employee ratio

How we deliver

The whole solution, in a quarter of the time.

One engagement hands you the whole thing: hub, assistant, videos, and campaign, governed end to end with SOC 2-aligned controls, stood up in about a quarter of the time a traditional communications project takes. Your admin portal keeps you in the loop, real people answer support inside 24 hours, and your legal team gets proper review tools for a fast sign-off. We carry the rollout. Your team doesn't.

Works in Slack today via custom connections, with our Slack app-marketplace listing in progress.

~4× faster
than traditional campaigns
SOC 2-aligned
governance & controls
24-hour support
answered by real people
Legal review tools
built in for fast sign-off
Direct comms
via your admin portal

Inside the hub

Every part, broken down.

A branded benefits hub, a source-grounded assistant, and an HR dashboard with full oversight. Here is exactly what your people and your team get.

For your people

The benefits hub, on every screen.

A branded home your people actually open: the feed, the assistant, and open enrollment in one place.

The Tobie benefits hub on a laptop: a branded feed, open-enrollment countdown, and quick actions
  1. Branded to your companyYour logo, your colors, your voice. It reads as your benefits hub, not a third-party tool.
  2. A source-grounded feedNews, videos, and reminders drawn from your approved plan materials. Nothing invented.
  3. Open-enrollment countdownA live deadline and one-tap “Start enrollment,” so nobody misses the window.
  4. One-tap quick actionsID cards, find a doctor, reach a human. The things people actually need sit up front.
  5. Ask Tobie, anywhereThe assistant is one tap away from every screen, ready to answer in plain English.
The assistant

Answers they trust, with the receipts.

Tobie answers from your documents in plain language, cites where each answer comes from, and hands off to a person when it should.

The Tobie assistant on a phone, greeting an employee with suggested benefits questions
  1. Plain-English answersCoverage, costs, and enrollment explained the way a person would explain them, without the jargon.
  2. Suggested questionsThe real things people ask, surfaced up front so they know where to start.
  3. Escalate to a humanWhen a question needs a person, Tobie routes it to your team instead of guessing.
  4. Always cites the sourceEvery answer points back to the plan document it came from. No hallucinations.
For your HR team

Full oversight, in one dashboard.

See completion, engagement, and exactly what your people are asking, then fix the gaps before they become tickets.

The Tobie admin dashboard: completion, engagement, open-enrollment progress, and top questions
  1. Completion & engagementLive enrollment completion and feed engagement, tracked week over week.
  2. What people ask TobieQuestion volume and self-serve rate, so you know how much resolves without your team.
  3. Open-enrollment progressCompleted, started, and not-started counts, with one-tap reminders.
  4. Top-performing contentWhich posts land, so you double down on what your people actually read.

How Tobie works

Four principles that don't bend.

Tobie pairs a branded benefits microsite with a source-grounded AI assistant and plain-language content. Everything it says to your people runs through these four commitments.

Mobile-first

Your people get answers where they already are: on their phone, in seconds, with no portal logins or PDFs to hunt through.

Source-grounded

Every answer is drawn from, and cites, your actual plan documents. If the guide does not cover it, Tobie says so instead of guessing.

Plain English

Coinsurance, accumulators, EOBs, all translated into language a person can act on, not insurance jargon.

Hands off cleanly

When a question needs a human, Tobie routes it to the right person with full context. No dead ends, no dropped threads.


Governance & trust

You stay in control. Always.

Tobie never freelances. Every response is grounded in documents you approve, your team sees exactly what's being said, and a person can step in at any time.

Every answer cites your plan documents

If it's not in a source you've approved, Tobie won't say it. Full traceability on every response.

Admin oversight dashboard

Review trending questions, flag gaps, and update guidance in one place. You see what your people are really asking.

Private & compliant by design

Employee conversations stay confidential. SOC 2-aligned controls and data handling built for HR.

Admin · Answer logVERIFIED
Employee asked
“Can I add my spouse mid-year?”
A spouse can be added within 30 days of a qualifying life event such as marriage. Outside that window, changes wait until open enrollment.
Cited: Summary Plan Description · Eligibility, §3.2
Source verifiedWithin policyRouted to HR · 0

What your people get

Coverage is more than a medical card.

Tobie helps your people understand and use everything you offer them: physical, mental, career, and financial. The parts of the package most employees never open.

Physical

Medical, preventive care & everyday health

Mental

Therapy, EAP & emotional support

Career

Learning, growth & development perks

Financial

HSA/FSA, 401(k) & financial wellness

Medical
Plans, deductibles & networks
Dental
Cleanings, ortho & coverage
Vision
Exams, frames & lenses
HSA / FSA
Pre-tax savings made simple

What Tobie is built to do

The targets we sign up for.

Not industry averages. The numbers we design every rollout to hit, and report on in your admin dashboard.

70%
of repeat benefits questions, answered instantly
resolved from your guide before they ever reach HR
11hrs
back per week, per HR teammate
during open enrollment season
more employees engage with benefits
vs. a static PDF guide

Pricing

Transparent pricing. No surprises.

Every engagement starts with a Guide Review: we read your plans, map the gaps, and show you exactly what your people will be able to ask. No black-box quotes.


Get started

Ready to retire the PDF guide?

Start with a Guide Review. Send the guide you already have, and in a few weeks your people are getting cited answers from it.

2% to the planet

Every enrollment you run through Tobie helps restore a forest. 2% of our revenue funds verified forest restoration, every month.

Read our oath
Let’s talk

Let’s have a simple conversation.

No demo gauntlet, no pressure. Reach out on LinkedIn, or just email us.

Josh Andrewlavage
Josh Andrewlavage
Founder & CEO
josh@tobie.team
Andrew Cheng
Andrew Cheng
COO
andrew@tobie.team
Hans Koehler
Hans Koehler
Sales
Drew Travis
Drew Travis
Director of Content
Ann Le
Ann Le
Lead Design