Give every client a benefits experience worth remembering.
Tobie helps brokers turn client-approved benefits information into a branded, year-roundeducation and communication experience, without replacing the enrollment platform, the advisor relationship, or the underlying benefits systems your clients already run.
You cannot be on call for every employee.
Clients want their people to understand their benefits and stop guessing. You want to deliver that. But there is one of you and a growing list of employees across every client, and the service work tends to scale faster than a team can.
Guidance gets rationed
Personalized help is your edge, but you cannot give it to every employee at every client. It tends to get reserved for the biggest accounts, and everyone else gets a PDF.
Open enrollment compresses it all
Clients tend to hit their windows around the same time of year. The same plan questions land on you and your clients on repeat, squeezed into a short season each fall.
It is hard to stand out
When every proposal looks like a spreadsheet and a binder, clients cannot tell brokers apart. Without a modern experience to show, you end up competing on price instead of value.
What you can put in front of your clients.
One platform, delivered under your relationship. Each capability is branded to your client and grounded in the documents you and they approve, so you can promise a real experience and back it up, alongside the enrollment platform and advisor relationship your clients already have.
A branded experience per client
A mobile-first benefits home for each employer, on their brand, that employees will actually open, year-round.
Ask Tobie, source-grounded
Answers from the documents you and your client approve, citing the source where possible and routing to a person when needed.
Plain-English content & video
Each client’s plan explained in the words employees use, with short branded video to match.
Targeted campaigns
Timely reminders across the channels available to a client, timed to deadlines and plan changes.
Delivered under your relationship, with your oversight on the sources every response draws from.
How you roll Tobie out across your book.
Start with one client, prove it, then take it to the next. Timelines depend on scope, integrations, and how ready the content is. The experience is meant to run year-round, not just in the open-enrollment window.
Bring a client’s guide
Send us one benefits guide for one client. That is what we need to get started, and the experience is built from what is in the documents.
We build their experience
We turn it into a branded, plain-English experience with Ask Tobie. We will give you a real timeline once we have seen the guide and understand the scope.
You deliver it co-branded
You hand the client a modern benefits experience on their brand, under your relationship, alongside the enrollment platform they already use.
It runs year-round
Ask Tobie keeps answering and the reminders keep going out after open enrollment closes, so the value shows up all year, not just during the crunch.
What you gain, and what your clients gain.
For you
A stronger renewal story
Show up to renewals with a modern experience to point to, and give clients a reason to stay.
Stand out from other brokers
Differentiate on the employee experience, not on price, alongside legacy binders and spreadsheets.
Fewer repeat questions
The plan questions that repeat every season get a source-grounded first answer, so your team is freed for the work that needs an advisor.
Year-round touchpoints
Stay present with clients between renewals, not just in the open-enrollment window.
For your clients
Employees who understand benefits
Plain-English content and a source-grounded assistant turn a dense guide into something people actually use.
Fewer HR questions
The same handful of plan questions get a first answer without a wait, so the client’s HR team gets time back.
A modern experience
A branded, mobile-first benefits home with short explainer video that finally matches the rest of their tools.
Answers grounded in what they approved
Responses are built from approved documents, cite the source where possible, and HR can review what is being said.
Questions brokers ask.
Can brokers offer Tobie across their book of clients?
Yes. Brokers, advisors, and consultants are an established Tobie audience. You can roll it out client by client, starting with the accounts that need a modern benefits experience most, then expand across your book as it proves out. Each client gets their own branded, year-round experience built from the benefits information they approve, delivered under your relationship. Talk to us about your book and we will map a rollout that fits.
Is it co-branded to my agency?
Each client experience is branded to that employer, and it runs under your advisory relationship. If you want your agency presented alongside the client brand, ask us about co-branding options and we will set it up to fit how you work with that account.
Does Tobie replace the broker?
No. Tobie is meant to support the advisor, not replace one. It helps carry the repetitive, day-to-day communication, the plan questions employees ask every season, so you can stay focused on strategy, plan design, and the relationships that win and keep clients. The judgment and the advice stay with you. Tobie gives employees a clear, source-grounded answer in between.
How does Tobie help with open enrollment for clients?
Open enrollment is when the service burden spikes for clients at once. Tobie turns each client guide into a branded, year-round experience with Ask Tobie and open-enrollment reminders, sent across the channels available to that client. Employees get answers without waiting on a callback, your clients field fewer repeat questions, and the experience keeps working after the fall window closes, not just during it.
What size employers is this for?
Tobie is built for mid-market employers, roughly 100 to 5,000 employees, and the brokers and advisors who serve them. That is the range where benefits get complicated enough to confuse employees but the HR team is too lean to answer everyone one by one. If your clients sit in that band, Tobie fits.
How do we get started as a broker partner?
Start with one client. Send us a single benefits guide and we will show you what that client’s experience would look like, built from what is in the documents. Timelines depend on scope, integrations, and how ready the content is, so we will give you a real estimate once we see the guide, not a fixed promise up front. Reach out and we will walk you through it.
Take something with you for your next client.
Three things you can use this week, whether or not we ever talk.
The open enrollment communication checklist
A free, fillable PDF: eighteen actions for a calm season at every client. No form before the download.
Get the checklistScore a client’s open enrollment communication
Nine questions, about two minutes, and the two or three areas to fix before a client’s window opens.
Take the scoreThe open enrollment template pack
Nine messages for the season, from the launch email to the last-day reminder, ready to adapt for each client.
Get the templatesStart with one client and one guide.
We will show you what a modern, co-branded benefits experience could look like for your book, without replacing the enrollment platform or the relationship you already have with that client.