Benefits explainer videos people actually watch.
Tobie turns your benefits guide into short, branded explainer videos employees will actually press play on. They ship alongside your microsite, assistant, and campaigns, all fed by the same approved guide.
People do not read benefits. They skim them.
A benefits guide can list every rule, but it cannot show someone how a plan actually works. That gap is where confusion, repeat questions, and rushed choices come from.
Walls of text get skimmed
A dense guide and a long email ask people to teach themselves insurance on their own time. Most skim a few lines and move on without really taking it in.
A PDF cannot show how a plan works
Static pages can define a deductible or an HSA, but they cannot walk someone through it. Seeing how the pieces fit together is what makes a plan finally click.
Attention is short, especially on mobile
Most people open benefits on a phone, between other things. A 40-page document never stood a chance against a 60-second explainer they can watch on the spot.
Built from your guide, made for your people.
On your brand
Your logo, colors, and plan language, so each video looks like it came from you.
From your approved guide
Scripted only from documents you approve. Nothing invented, nothing left out.
Short and topic-specific
One idea per video: deductibles, HSA vs FSA, how to enroll. Watch just what you need.
Ready year-round
Made for the open enrollment push and for onboarding new hires the rest of the year.
One guide in, ready-to-share videos out.
You do not need a production crew or a creative brief. Send the guide you already have, review the script, and the videos are ready to share wherever your people are.
Send one guide
Hand us the benefits guide you already use. That single approved source is everything we need to get started.
We script from it
We write each explainer straight from your approved content, in plain English, with nothing invented and nothing important left out.
You review and approve
You read every script and sign off before anything is produced, so the final videos match your official plan documents.
Publish everywhere
The videos go live on the microsite and slot straight into your email and campaign nudges, ready for open enrollment and onboarding.
One explainer, used everywhere people look.
A benefits explainer video is only worth making if people see it. Tobie puts the same video everywhere your employees already are, from the open enrollment launch to the onboarding flow to the reminders in their inbox.
Open enrollment launch
Open the window with a short overview video, so people understand their choices before the deadline instead of skimming a PDF at the last minute.
New-hire onboarding
New employees meet their benefits the same way every time, with the same clear explainers, no matter when in the year they start.
On the benefits microsite
Videos live right on the branded microsite next to the plain-English guide and the assistant, so watching, reading, and asking all happen in one place.
Inside your campaigns
Drop a video into an email, SMS, or Slack nudge so a timely reminder carries the explanation with it, in the languages your workforce reads.
Video, plus everything around it.
Video earns the click, but the rest of Tobie answers what comes next. Every piece runs off the same approved guide, so what people watch, read, and ask all stay in sync.
Branded microsite
A mobile-first home for benefits where the videos and plain-English guide live together.
Source-grounded assistant
An assistant that answers benefits questions with citations, only from documents you approve.
Plain-English content
Your plan rewritten in the words employees actually use, not benefits jargon.
Answered in plain English.
Do you make custom benefits videos?
Yes. Tobie produces branded benefits explainer videos built from your own benefits guide. There are 18 branded video templates to start from, and each one is customized to your plan, your terms, and your brand, so the result is specific to your company rather than a generic stock explainer.
Can the videos be branded to our company?
They are. Every employee benefits video carries your logo, colors, and plan language, so it looks and sounds like it came from your organization. The video sits alongside your branded microsite and content, so the whole open enrollment experience feels like one consistent thing.
What topics do the videos cover?
Each video is short and focused on one topic, so people can watch just the part they need. Common ones include how your deductible works, HSA vs FSA, how to enroll, and a plan-by-plan overview. Because they are scripted from your guide, the topics match the decisions your employees actually face.
Are the videos available in Spanish or other languages?
Yes. Tobie is built for a multilingual workforce, so your benefits explainer videos can be delivered in Spanish and other languages from the same approved source. Every employee gets the same accurate information in the language they read most comfortably.
Where do the videos come from, and are they accurate?
Every video is scripted only from the benefits guide you approve, with nothing invented and nothing left out. You review and approve the script before anything is published, so what employees watch matches your official plan documents word for word.
How fast can we get videos for open enrollment?
Send us one guide and Tobie can stand up your branded microsite, content, assistant, and explainer videos in about two to three weeks, in time to launch your open enrollment window. Starting four to six weeks before your window opens leaves room to review and approve without a rush.
See your benefits guide come to life.
Start with a Guide Review. In a few weeks, your employees get branded explainer videos they will actually watch, alongside a microsite and assistant they can trust.